So let us share some context to why you need a podcast. One is it’s the easy way to get content out of your head. We all naturally speak, and what better than to speak about things we are passionate about.
Podcasting is a one to many strategy that allows your audience to easily consume the most relevant information that of interest to them. A podcast is easily consumed by your audience. While traveling, on a treadmill, driving to work, or for some at work while.
It gives your brand an outlet to not only own the mind of your client. Done strategically it live’s on a platform that can be syndicated across the web and become a very powerful traffic strategy for getting clients.
We believe that your podcast not only should be able to monetize itself with the right strategy. It also serves as a calling card to help you leverage other people's authority and audiences that might already have an audience of clients that would find great value in your content and want to become a client of your in the future.